Message from Regional Manager
Let me introduce myself it's Suganuma Ryota and I was appointed as Managing Director in the East Asia Region in April 2018.
I would like to take this opportunity to thank all of our business partners for their continued generous support. The East Asia Region coverage area encompasses China, China and surrounding regions, South Korea and Vietnam. The entire staff of the East Asia Region of TOYOTA TSUSHO NEXTY ELECTRONICS are as one committed striving to offer products and services to our customers that deliver even greater value, and we ask for your ongoing patronage.
While we do business under the trading name "NEXTY Electronics” in Japan, the trading name for our offshore operations is “TOYOTA TSUSHO NEXTY ELECTRONICS” and I would like to explain the reasoning behind this. When deciding on the new company name to be used in the East Asia region, we debated which of the following two approaches to take: "Focus on the pronunciation/sound of the name (Next-ti )” or "Focus on the meaning (Next generation/leading-edge technologies).” As the result of including the managerial-level national staff working in the region who serve as our point of contact with customers, it was decided to choose to incorporate the Chinese characters meaning next innovation"NEXTY Electronics/Technology” into the firm name used in this region. And, we combined "Toyota Tsusho” as we are a member of the Toyota Tsusho group and "NEXTY Electronics” taking on board the will of the people working in the business locally to use Chinese characters to incorporate the meaning not just the sound of the name, thus creating the firm name TOYOTA TSUSHO NEXTY ELECTRONICS to be used in this region.
I would like to conclude this message with the assurance to our customers, who are our partners in innovation, that every single member of our staff working in the East Asia Region is committed to providing you with valuable offerings based on our leading-edge technologies.