Management Philosophy

We meet customers' needs through our technologies and valuable functions, contributing the creation of a rich society.

Our mission is to leverage our assessment capabilities, engineering and quality functions, and distribution network to increase the value of electronics technologies, which will continue to innovate, meeting customer needs, contributing to the creation of richer lives and a richer society, increasing our own corporate value, and bringing joy to our employees and their families.

We cultivate a progressive spirit and a corporate culture of freedom and vigor, keeping our sights set on the world and taking pride in our work.

As a partner to customers around the world, our mission is to study and adopt new practices and devices, closely observe our customers' environments, engage in unrestrained debate, and work together to create, living up to the trust vested in us with a spirit of fairness.

Corporate Vision

Innovation designers contributing to the realization of an ethically good society.

Our Ideal as "Designers"

Utilizing “Design Thinking”, we empower every team member to approach design. We emphasize the importance of empathy, encouraging a deep understanding of diverse perspectives, proactive challenge identification with a future-oriented mindset, and the strategic planning of tasks to deliver impactful, innovative solutions.

Our Approach to "Innovation"

By identifying challenges and crafting solutions, each team member contributes to creating unique value

A Proposal-oriented Trading Company with Design Solutions

Through innovation in design and contributions to an ethically good society, we are dedicated to remaining a trusted and indispensable partner for all stakeholders.

Design:We identify challenges, set tasks, and come up with solutions. -> Innovation：Our innovation delivers a unique new value that only our company can offer. -> Contributing to the realization of an ethically good society